O Saulo Bass (1920-1996) o se tagata mamanu graphic graphs na ave lana Niu Niu Ioka i Kalefonia ma avea ai ma tagata taʻutaʻua mo lana galuega i ata tifaga ma logo logo logo. Na ia aʻoga i Niu Ioka i le Liki Aʻoga a Tamaiti aʻoga o se talavou ma atiina ae se tulaga tulaga ese e mafai ona iloa ma manatua.
Saulo Bass 'Style
Bass e lauiloa mo lona faʻaaogaina o foliga faigofie, geometric ma o latou faatusa. E masani lava, o se tupua iloga e tasi na o ia e momoli atu se savali mamana. O nei foliga, faapea foi ma le ituaiga, na masani lava ona tusia e Bass e faia ai se foliga masani, e masani ona tumu i se savali atamai. O lona gafatia e fatuina se savali mamana faapea ma foliga masani e sili atu ona faagaeetia le galuega.
Mai le Lolomi i le Mata
E sili ona lauiloa Bass mo lana galuega i ata tifaga. Na amata ona ia alu i totonu o le faiga o le laiga pepa, muamua na faafaigaluegaina e le faatonu ma le gaosiga o Otto Preminger. Na i ai i Bass se mana faanatura e puʻeina ai lagona o se ata tifaga ma ni foliga faigofie ma ata, e pei lava o lana isi galuega. O le a faaauau pea ona ia galulue faatasi ma faatonu e pei o Alfred Hitchcock, Stanley Kubrick, ma Martin Scorcese ma le mamanu o ata lolomi mo ata tifaga e pei o le Man with the Golden Arm, West Side Story, The Shining, Exodus, and North by Northwest.
Mai le ata o le pepa, Bass o le a faʻagasolo i le fatufatuina o faʻamaufaʻailoga mataʻina mo le tele o ata tifaga, e pei o Psycho ma Vertigo. O nei faʻamatalaga amata na pei e pei o ata faʻatautaia, tausia le tusiga a Bass mo le faia pea o se ata tifaga. O lenei galuega o le a faʻaauau pea i le galuega a Bass, ma faʻailogaina se ulutala autu mo Big, Goodfellas, List of Schindler, ma Casino. I luga aʻe o lona aʻafiaga i le lalolagi tifaga, na manumalo ai Bass i Oscar i le 1968 mo lana piriota puʻeina Aisea Man Creating.
Faiga Faʻavae
Faatasi ai ma lana ata mataina matagofie, o Bass na nafa ma le fatuina o logos manatuaina, o le tele lava o loo i ai pea i aso nei. E ala mai i lana galuega saoloto ma lana paʻaga o Saul Bass & Associates, o le a ia faia ni faʻamatalaga mo kamupani e pei o Quaker Oats, AT & T, The Girl Scouts, Minolta, United Airlines, Bell ma Warner Communications. E le gata i lea, na fuafuaina e Bass le pepa mo le 1984 Los Angeles Olimipeka Taaloga ma le tele o Aʻoga Academy.
Punaoa
- Richard Hollis, "Ata Ata: O Se Tala Faasolopito." Thames & Hudson, Inc. 2001.
- Philip B. Meggs, Alston W. Purvis. "Meggs 'History of Graphic Design." Fa o le lomiga. John Wiley ma Sons, Inc. 2006.
- Design Museum, http://www.designmuseum.org, "Saulo Bass: Tagata Faʻatinoa Ata"